Multi-unit and multi-brand operators continue to grow—and they’re getting bigger every year as these “dominators” grow their portfolios through acquisitions, new unit buildouts, refranchising, and scooping up successful units from retiring franchisees. This trend has only accelerated during Covid-19 as smaller and… Visit ArticleRead More
Mark Peterson and Krystal Burge, the brother-and-sister pair behind big Taco Bell franchisee Desert de Oro Foods, share plenty of sibling banter. President Peterson, for example, insists on calling the company’s CFO his “much older sister,” even though they’re apart by only 15 months. Visit ArticleRead More
Desert de Oro Foods (DDO) is Arizona’s largest franchisee of Taco Bell restaurants. The company is owned and operated by a unique team: a brother and sister who have found growing success in the industry over the last three decades. Krystal Burge and Mark Peterson operate 80 Taco Bell franchises, 47 Pizza Hut franchises, as...Read More
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